Tag: influencers

Brands That Rock Instagram & and Why?

by maebhrafferty, posted in instagram

Instagram has become one of the most daily used social media platforms. Photo sharing has become the new norm.  Currently, there is more than 4.2 billion number of Instagram likes per day. Users upload and share stories through their cameras. Brands have have started to hop on board with this new trend to advertise. Instagram has quickly taken the lead in this area outnumbering Twitter with total active users worldwide.

Brands that are killing it on Instagram are doing something differently that allows them to be successful. Popular pages know how to create innovative pictures and keep a engaged following.

1. Red Bull

Red Bull have been on Instagram since the start. As marketers they’re continuously pushing the boundaries. The brand isn’t just their drink its a lifestyle. Simply their image is edgy and fearless. The brand posts shocking, jaw-dropping, inspiring photos of extreme sporting events and epic athletics.

Red Bull Car.PNG

They post at least three times a day stay. On their feed it mostly made up of athletes dare devil actions. Today they have 9 million followers. Most famously red bull is known for Felix Baumgartner’s record breaking jump from space on October 14, 2012. Baumgartner successfully jumped 127,900 feet from space to become the first person to break the sound barrier record without vehicular power on his descent. Red Bull was Baumgartner’s sponsor.

red bull space.PNG

The whole event was documented pre and post jump. Red Bull really did give Felix Wings. The documentary series got red bull a lot of attention giving them a name for sponsoring dare devil athletes.

2. Sosu by Suzanne Jackson

Suzanne Jackson is one of Ireland’s leading beauty bloggers. She started of with documenting her own life, reviewing and testing products. From her platform she launched Sosu Cosmetic Company. Her content is made up of make up looks and people using her products. Consumers can see what can be achieved when using her products. Suzanne has created a community where everyday girls can be like their favorite bloggers.

 

 

 

Susu teamed up with Keilidh MUA Ireland’s leading makeup artist. Together they created a makeup palette, brushes and eye lashes. This launch boosted the engagement of this page.

For any information consumers need about products, they make small snippets from YouTube videos. The videos consist of reviews and tutorials.

Users are very likely to click into an ad when scrolling through their feed. They might not buy anything, but you can retarget that ad until they do. Ads can either be short videos or a photo. This Instagram ad works because cute animals will stop your prospects in their tracks and the “Call now” CTA makes it easy to take action. Brands that have ads will have more engagement with followers and brand awareness.

insta ad

Instagram is more than just sharing and liking photos. It’s a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. If brands do both of these things correctly will lead to a ROCKING Instagram page.

Marketing Digital Tribes

by maebhrafferty, posted in digital tribe

The term tribe or digital tribe is used as a slang term for an unofficial community of people who share a common interest, and usually who are loosely affiliated with each other through social media or other Internet mechanisms.

People can be a member of many tribes depending on their interests. The tribes they are apart of can be contradictory. For example, someone following a health food blogger and follow fast food page. People can become apart of a tribe as long as they want.

With the advancement of technology, the size of the communities are continually expanding because members are from all over the world.

Digital tribes have three major characteristics. Communities begin with Sharing of functional knowledge of a certain common interest. Apple users forum is on the apple website. Here they can discuss new products, gets tips and be aware of the latest announcements. 

apple

On the website we can see customers talking to each other about topics. This gives them  feeling of community.

Secondly, the group acts as a place of social bonding, support and belonging, allowing individuals to create an identity that helps distinguish them from others. James Charles (Lifestyle blogger and makeup artist) has gained a large following. His followers discuss new makeup techniques and how to find a way to express yourself in a unique way.

makeup

Lastly, These tribes create and share a set of collective rules and behaviors, which allows tribe users to distinguish each other from non-tribe members. These rules are usually unwritten. People with the Volkswagen Beatles have a love for the car and wouldn’t like a new member promoting a competitors car.

Tribes have a strong connection about a product communicating by social media or products website. Tribes are more likely to form around areas of interest than according to physical characteristics such as geography. These relationships create a strong community. It is about moving from a “one-to-one” relationship with a brand to a “one-to-many and many-to-many” model. Brands must now go to these virtual groups and interact in these communities. Business can connect with tribes by providing tailored products and services for each tribe and by aiming to have a much deeper connection and conversation with the targeted Digital Tribes.

link.PNG

The traditional tools of marketing have only  limited validity in a tribal marketplace. Marketers can skillfully negotiate brand co-construction process with minimal investment by closely examining interactions taking place in the virtual brand communities. Including consumers in product innovation will result in satisfaction, emotional bonding and trust. 

If you would like to learn more. Click here.