1. Make sure your profile displays your brand logo or name.
The example below from Powerscourt Hotel clearly displays the brand and services they provide.
The picture to the left is the Europe hotel and resort Profile picture. It doesn’t show the brand and services the Hotel provides.
According to Postplanner.com your profile picture is way more important than your cover photo. They remind us you never get a second chance to make a first impression.
2. Make sure to have a custom URL
The URL is very important for finding a companies page on Facebook.
In the picture below the flower studios URL would be easily misspelled. When making a URL you want to have no numbers or hyphens.
Cosmopolitan have a perfect URL because when a customer types it into Facebook it will come up straight away. Watch the tutorial below to learn how to customise your URL.
https://www.youtube.com/watch?v=zUowB4T6g7o
3. Make sure you have Regular postings
It’s very important to have daily posts to keep your audience interested in your business. Lush keeps their audience up to date with new products and events.
There was nearly a month between these two posts from when they were shared. This shows Starbucks are not keeping the attention of the customer. Customers tend to unfollow a page if they are bored of the page or if it’s too active their posts are flooding their newsfeed.
The solution is to have a successful page posting plan.Your page needs direction and consistency. You should plan in advance, write down what you want to plan that month. Have a variety between videos, photos and text.
These websites should help you:
4. Enable reviews for feedback
To have feedback allows you as a company to see how customers are liking your products. It also allows you to analyse what they do not like and this is where you can improve.
Lush have their recommendations active. They can interact with consumers and start conversations with customers. Having conversations with customers shows you care about their opinions.
Starbucks is another example of a company replying to customers. They are taking action from of their customers.
If you would like to read more about building a relationship with customers visit this website. socialmediaexaminer.com
5. Add a clear description about the business.
An out of date about page can leave your followers thinking there’s something wrong. From this you are loosing engagement with them.
Revisit your About page often to make any needed changes like adding a new email address, product updates or a life event. People use this page to use links to your website and other social media platforms. They want to know what your business is about and what are your values. Make sure to keep it to 155 characters so it fits within the search engine snippet.
Maebh Rafferty - SOCIAL MEDIA BLOG 