Tag: personal blog

Brands That Rock Instagram & and Why?

by maebhrafferty, posted in instagram

Instagram has become one of the most daily used social media platforms. Photo sharing has become the new norm.  Currently, there is more than 4.2 billion number of Instagram likes per day. Users upload and share stories through their cameras. Brands have have started to hop on board with this new trend to advertise. Instagram has quickly taken the lead in this area outnumbering Twitter with total active users worldwide.

Brands that are killing it on Instagram are doing something differently that allows them to be successful. Popular pages know how to create innovative pictures and keep a engaged following.

1. Red Bull

Red Bull have been on Instagram since the start. As marketers they’re continuously pushing the boundaries. The brand isn’t just their drink its a lifestyle. Simply their image is edgy and fearless. The brand posts shocking, jaw-dropping, inspiring photos of extreme sporting events and epic athletics.

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They post at least three times a day stay. On their feed it mostly made up of athletes dare devil actions. Today they have 9 million followers. Most famously red bull is known for Felix Baumgartner’s record breaking jump from space on October 14, 2012. Baumgartner successfully jumped 127,900 feet from space to become the first person to break the sound barrier record without vehicular power on his descent. Red Bull was Baumgartner’s sponsor.

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The whole event was documented pre and post jump. Red Bull really did give Felix Wings. The documentary series got red bull a lot of attention giving them a name for sponsoring dare devil athletes.

2. Sosu by Suzanne Jackson

Suzanne Jackson is one of Ireland’s leading beauty bloggers. She started of with documenting her own life, reviewing and testing products. From her platform she launched Sosu Cosmetic Company. Her content is made up of make up looks and people using her products. Consumers can see what can be achieved when using her products. Suzanne has created a community where everyday girls can be like their favorite bloggers.

 

 

 

Susu teamed up with Keilidh MUA Ireland’s leading makeup artist. Together they created a makeup palette, brushes and eye lashes. This launch boosted the engagement of this page.

For any information consumers need about products, they make small snippets from YouTube videos. The videos consist of reviews and tutorials.

Users are very likely to click into an ad when scrolling through their feed. They might not buy anything, but you can retarget that ad until they do. Ads can either be short videos or a photo. This Instagram ad works because cute animals will stop your prospects in their tracks and the “Call now” CTA makes it easy to take action. Brands that have ads will have more engagement with followers and brand awareness.

insta ad

Instagram is more than just sharing and liking photos. It’s a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. If brands do both of these things correctly will lead to a ROCKING Instagram page.

YouTube Bumper Ads Explained.

by maebhrafferty, posted in youtube

Bumper Ads are bite sized ads which are six seconds in length. They are shown before a YouTube video and re not  be skippable. Six seconds may seem like a short time, but its perfect length for companies to become creative.  YouTube wants bumper ads to complement the broader messaging and help extend the reach of a campaign.

Guidelines for Bumper Ads that should be followed:

1.  Keep It Simple!

You must maximise your 6 seconds. You have to make sure the ad isn’t to complex or confusing for the viewer. Normally an ad is 30 seconds so a story can be told. Companies have to be innovative and clever. One message should be portrayed. Keep everything simple the idea, the narrative and the visuals. The green tea below is the main focus of the ad. We get the idea the tea is tasty and fast to make. The monkey is adds a humorous aspect.

2. Catch the views instantly.

Begin with a striking visual and surround your ad around that. It has to be eye catching which catches the viewers attention fast. The video below uses swift video cuts and a roaring engine to engage their viewers’ senses. The short fast snippets engages the viewer mirroring how fast the car goes. This way, its audience can actually see and hear the intensity of reaching 60 MPH in only 3.8 seconds.

3. Visuals and Noises

Using short snappy noises can appeal to the viewers senses. Bacardi shows all the parts of making the perfect drink. Visuals we can see all the fresh ingredients used.  Hearing the mixture of sounds by the listener triggers an anticipation.

4. Build in series, rather than singles

Finally, keep in mind that bumpers can be powerful little touches that add up to something bigger. Most memorable campaigns go beyond the 6 second bumper ad. Jason Bourne’s ad is snippets from the movie. Since the ad is chock full of non-stop action, it piqued viewers’ interest gathering 16 million views.  Tremendous hype was built around its trailer release. Viewers could go on to watch longer trailers.

 5. Structure your ad effectively

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Anything you do needs to have a structure to it to make sense. With these four elements in your ad it will be successful.

  • Attract – 6 seconds fly by very quickly so it’s essential to grab the user’s attention immediately. I explained this element above.
  • Brand – instead of showing a logo on its own, it’s far more effective to integrate the brand meaningfully and naturally within the content, for example as part of the product or service offering
  • Connect – creating an emotional connection through the use of humour, horror or suspense is associated with higher brand awareness and viewership.
  • Direct – even within a short space of time it’s important to be clear about what you want the user to do via a call to action, e.g. search, buy or enter a competition.

Cost:

YouTube ads have an average cost-per-view of €0.10– €0.30, and the views that you generate will count towards your overall YouTube viewer count. The average cost of reaching 100,000 viewers is around €20.000.

About Maebh Rafferty

by maebhrafferty, posted in Uncategorized

Hi my name is Maebh and I’m a student studying marketing in CIT, Ireland. To find out more about studying in CIT check out the video below.

 

I’m originally from Tipperary, Co Tipperary. I enjoy swimming, sailing and travelling. I work part time Lifeguard.

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https://www.flickr.com/photos/tof2006/

 

“Either write something worth reading or do something worth reading” – Benjamin Franklin